Privacy Policy

At Eterna Beauty, we believe that privacy is as essential as the premium beauty products we offer. Just as we carefully formulate our skincare solutions, we meticulously protect your personal information with the same level of care, discretion, and excellence.

Introduction

Welcome to Eterna Beauty (“we,” “our,” or “us”). We are committed to safeguarding your privacy while providing an elegant and seamless shopping experience. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website cosmeticsofficial.com and purchase our premium beauty products.

By accessing our website and using our services, you consent to the data practices described in this policy. Our approach to privacy reflects the same qualities we value in our beauty formulations: transparency, excellence, and trust.

Information We Collect

Personal Information

We collect information that identifies you as an individual when you:

• Create an account on our website
• Place orders for our premium beauty products
• Subscribe to our newsletter
• Contact our customer service team
• Participate in surveys or promotions

This may include:

• Contact details (name, email address, phone number)
• Shipping and billing address
• Payment information (processed securely through our payment partners)
• Purchase history and preferences
• Communication preferences

Automatically Collected Information

Like many premium e-commerce websites, we automatically collect certain information when you visit our site:

• Device information (IP address, browser type, operating system)
• Usage data (pages visited, time spent, referring website)
• Location data (general geographic location based on IP address)

How We Use Your Information

We use your personal information with the same care and precision that we apply to our beauty formulations:

• Order Processing: To process and fulfill your purchases of our luxurious beauty products
• Customer Service: To provide personalized assistance and support
• Personalization: To tailor product recommendations and shopping experiences
• Communication: To send order confirmations, shipping updates, and carefully curated marketing communications (with your consent)
• Website Improvement: To enhance our website functionality and user experience
• Security: To protect against fraud and unauthorized transactions
• Legal Compliance: To meet our legal obligations and enforce our terms

Data Sharing and Disclosure

We treat your data with the discretion expected of a luxury beauty brand. We do not sell your personal information to third parties. We may share your information only in the following circumstances:

Service Providers

We engage trusted partners who assist us in operating our website and providing services:

• Payment processors (Visa, MasterCard, JCB, PayPal)
• Shipping and logistics partners
• Marketing and analytics providers
• Customer service platforms

All service providers are contractually obligated to protect your data and use it only for the services they provide to us.

Legal Requirements

We may disclose your information when required by law, regulation, or legal process, or to protect the rights, property, or safety of Eterna Beauty, our customers, or others.

Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction, subject to appropriate confidentiality measures.

International Data Transfers

As a global beauty brand serving customers worldwide (excluding certain Asian regions and remote areas), your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable laws.

Data Storage and Security

We implement sophisticated security measures that reflect our commitment to excellence:

• Encryption: Advanced encryption technology for all sensitive data transmissions
• Secure Storage: Industry-standard security measures for stored data
• Access Controls: Strict limitations on employee access to personal information
• Regular Monitoring: Continuous security monitoring and vulnerability assessments

While we implement robust security measures, no electronic transmission or storage method is 100% secure. We continuously work to enhance our security protocols to protect your information.

Your Rights and Choices

We respect your control over your personal information. Depending on your location, you may have the following rights:

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information under certain circumstances
• Restriction: Request restriction of processing of your personal information
• Portability: Request transfer of your data to another organization
• Objection: Object to processing of your personal information
• Withdraw Consent: Withdraw previously given consent at any time

To exercise these rights, please contact us using the information provided below. We will respond to your request in accordance with applicable laws.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your shopping experience:

Types of Cookies We Use

• Essential Cookies: Required for basic website functionality and security
• Performance Cookies: Help us understand how visitors interact with our website
• Functionality Cookies: Remember your preferences and settings
• Targeting Cookies: Used to deliver relevant advertisements and content

You can control cookie preferences through your browser settings. However, disabling certain cookies may affect your website experience.

Third-Party Analytics

We use analytics services to help us understand how customers use our website and improve our services. These providers may use cookies and similar technologies to collect information about your online activities across different websites and services.

Children’s Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without verification of parental consent, we will take steps to remove that information.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need to use your information, we will securely delete or anonymize it.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, and other factors. We will post the updated policy on our website with a revised “Last Updated” date. We encourage you to review this policy regularly to stay informed about how we are protecting your information.

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Eterna Beauty – Where Privacy Excellence Meets Beauty Elegance